Kaplan University Site Review

An online Universities website is like it’s campus. If you are taking online classes to work on your online degree then your connection to the University is through it’s website. Kaplan University’s website is a good one and to learn more about it just read on.

Home Page 6.7 of 10

The home page for Kaplan University was actually hard to find. The University actually has a variety of websites that can make things a little confusing to find the right site to visit for the information you are looking for. For the purpose of this review we chose this site: online.kaplanuniversity.edu.

Their home page is very clean and clear and utilizes white space to direct your eye path. It makes it very easy to look at. Let’s take a look at the page one section at a time starting at the top. The curved shape at the top of the page sets off the logo in the top left very nicely to create brand recognition and the Navy blue creates excellent contrast for the eye. The logo shares the top of the page with a toll free telephone number as well as a small link to other methods of contacting the University.

The next element on the page is a very simple, limited navigation bar. It eliminates a lot of extra choices and touches on the key topics that a new visitor would find important. The navigation bar options include about us, learning, academic programs, paying, admissions, student services and a handy search box. The design of the navigation bar is also worth mentioning with it’s sleek gradient buttons laying on a white canvas.

The next section is their marketing box. It draws your eyes to it the moment you open the site. It features 4 slides animated in flash and promotes the following items; explore the possibilities at Kaplan, get the education you need, re-writing the rules of education, and keep the credits you’ve previously earned.

To the right of the marketing box is a unique feature called My Backpack. It allows you to save the information you want as you browse the site. Then you can email it to yourself or a friend or you can just review again the items you’ve saved. It makes use of the scriptalicious code to fade the background and bring your backpack to the front. Along with the backpack the section has a live chat feature powered by Liveperson and also a quick contact form.

Below these items the site has 3 feature boxes. The boxes promote New Programs, An Online Tour and Kaplan’s Accredited Status. They are nicely broken out with a title, short description and link to read more.

Finally the footer section is a plethora of links to point visitors to many different sections of the site. They are well organized with titles and descriptions to help direct people.

Aesthetics 8/10
Organization & Ease of Use 9/10
Code Validation 3/10

PR: 5/10
Alexa Rank: 113,650
Compete Rank: 14,533
mozRank: 4.08
Back links Google: 310
Indexed Pages Google: 852

Screen Shot
Kaplan University screenshot